Each year, AMA Ferris has students participate in the National Collegiate Conference Case Competition. The case competition is sponsored by a company that has a marketing objective and is looking to gain perspective from AMA students who compete by developing a marketing strategy for the company.
During the 2013-2014 school year our team created a marketing plan for the Hershey Take 5 bar and placed 2nd out of the entire country.
From 2014-2015 our team worked on a case for vitaminwater and placed 3rd overall.
During the 2015-2016 the team prepared a marketing plan for Hershey's new Ice Breaker Cool Blast Chews and took 2nd place once again at the 2016 National Collegiate Conference competition.
During the 2016- 2017 school year, AMA Ferris prepared their case on the website ebay. The team was busy all year with research and constructing a plan that they presented to the executive board of ebay at the national competition. The team placed 2nd overall for the 2016-2017 year.
For the 2017-2018 our Case team worked on a strategy for Mary Kay. Which they received honorable mention for.
We are currently working hard in preparation for the 2018-2019 Case Competition, with Margeaux Donavan leading the team.