Jeffrey Staats will be participating in this year's Regional Conference as one of our speakers. Jeffrey is the Director of Marketing at TalentLaunch. Jeffrey job is to head up all marketing activities and lead the in-house agency. Jeffrey received his B.A in Marketing and Economics from Baldwin Wallace University. Jeffrey continued his education and received his MBA for International Marketing from John Carroll University.
Jeffrey’s first job out of college was as a stockbroker. Jeffrey found that sales were not for him. The ability to truly motivate, influence and deal with difficult people are skills not learned in the classroom.
Marketing outside the lines to Jeffrey means thinking differently about marketing and messaging to the customer. There are many new trends in marketing which include new technology and the new advertising platforms. A business has to be able to manage the high rate of change within each category.
One of the best pieces of advice that he got came from a boss. His boss told him to ask questions, stay objective and be vocal when you need to lead.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Vice President of Communications: Catie Schmidt