Erik Lyman is the Communications Coordinator at Ella Sharp Museum. Erik attended Spring Arbor University where he received a degree in Advertising and Public Relations. Erik first job in marketing was great until he figured out that it was not a marketing job at all. That experience taught him how important it is to ask a question during the interview process.
The best advice that he has for students is to not be afraid of being wrong. Not everything works as you plan out and that it is okay, it is all a part of the process. Some of the best advice Erik has received is “you’ll be dealing with difficult people and problems the rest of your life. The best you can do is get good at dealing with them.”
Marketing outside the lines makes Erik think of new and fun ways to expand your brand. One of the trends that Erik sees in marketing today is owned media vs. the traditional “earned” media that is becoming bigger in large and small companies. Another big trend is being able to create stories and editorial content that is on your companies’ terms and in-house, then being able to share that with the world.
“And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” – Michael Scott
Vice President of Communications: Molly Gabrielson