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November member of the month was Gwen Robbins. Gwen joined AMA to help boost her resume. Gwen is working on getting her degree in Marketing. In the future, Gwen hopes to be “very very rich.” Working out is Gwen’s number one hobby.
Noah Kent is the winner of the new member award for the month of November. Noah joined AMA because it is open to all majors and the possibility of making new friends while learning more about the real world of marketing. Noah is working on getting his degree in Business Administration. Noah hopes to work for a well-known company and work his way up the ranks to senior level management. In Noah’s free time he enjoys playing hockey, baseball, and video games. Noah also loves to hang out with friends.
Amber Anderson will be serving as the Director of Crimson Consulting. Amber is majoring in Marketing. After college Amber plans to work on the promotional side of marketing. The types of events that Amber would enjoy marketing is concerts and sporting events. As the director of Crimson, Consulting Amber is looking forward to gaining leadership skills and professional skills. The chance to meet new people is another element that Amber is looking forward to. When it comes to Crimson Consulting she is looking forward to growing the membership as well as growing the amount of membership participation with Crimson Consulting. Being there to help members grow with fun hands-on experience as they develop their real-world skills.
Amber decided to join AMA to become more involved in campus activities. Amber had a desire to be apart of an organization that dealt with marketing. In addition, Amber joined to meet new friends that have similar interest that she has. To quote her “I am so happy I joined”. During Ambers free time she enjoys being outside. Whether it is a baseball game, going to the beach, or hanging out poolside. Friends and family are also important to Amber and she enjoys spending time with them.
Greg Brunner is the member of the month for October. Greg joined because he wanted to meet new people within the College of Business and be apart of all of the activities that he had heard about AMA doing. Greg feels that he already has gotten a lot out of AMA with all the new connections, and friendships. Greg is pursuing his degree in both Human Resources Management and Business Administration. Once done with school Greg hopes to move to Grand Rapids and begin his career within the Human Resource field. As an active student on campus Greg is apart of several RSO’s and plans to continue to be. During his free time, Greg enjoys hanging out with friends and family. Outdoor activities include kayaking and hiking.
Jared Provost is the new member of the month for October. Jared is working on getting his degree in Business Administration. Once done with college Jared plans on working within the healthcare industry. Jared decided to join AMA for a few different reasons. AMA reputation on campus as a successful RSO and well organized drew him in. Jared also looked forward to the opportunities that are available to learn outside of the classroom. Jared officiates both basketball and football in his free time. Jared also enjoys lifting, hiking, and running. In addition to the high energy activities that he enjoys, Jared also plays guitar.
Margeaux Donavan will be serving as the Director for case. Margeaux is currently working towards her degree in Business Administration with a minor in International Business and French. After college Margeaux hopes to work abroad in Europe within a marketing firm.
As the Director of Case she is looking forward to meeting new members and making Case team feel like a family. Margeaux hopes to place within the top ten of the Case competition, as well as helping to teach others more about marketing strategy.
Margeaux joined AMA to become more involved at Ferris and to meet new people. During her free time, she enjoys reading and hanging out with her cat Neo. Spending time swimming and boating with her family at their cottage not to far from Ferris is one of her hobbies. Margeaux also makes her jewelry during her free time.
“My ambition is my weaponry” – Niykee Heaton
805 Campus Drive, Suite 120
Big Rapids, MI 49307
For Immediate Release
AMA Ferris Bi-Annual COB Bowling Tournament Results
327 S 3rd Ave, Big Rapids, MI – October 18, 2018 – The American Marketing Association RSO hosted their bi-annual COB Bowling Tournament on October 18, 2018. This event has become a tradition for AMA Ferris over the years. The tournament is an opportunity to have fun, relax and have a little competition.
The tournament is a fundraiser for the AMA Ferris organization. The goal of every tournament is to rent out all of the lanes with teams from the COB and other members of the university. The chapter was able to meet their goals for fundraising once again. This years tournament had a costume contest in addition to the bowling tournament.
The winners of the COB bowling tournament were Bowldogs. The Bowldog team members were Keaton Myers, Alex Mattson, Alana Wirgau, and Tom Tompkins. They came in with a score of 1002. The costume contest winners were “Hugh and the bunnies”. Hugh and the bunnies members were Christian Slater, Victoria Schmidt, Kara Antonini, Jill Nelson and Amber Anderson.
The American Marketing Association is committed to helping students grow personally and professionally during their time on campus. Visit their website at www.amaferris.org for more information.
Erik Lyman is the Communications Coordinator at Ella Sharp Museum. Erik attended Spring Arbor University where he received a degree in Advertising and Public Relations. Erik first job in marketing was great until he figured out that it was not a marketing job at all. That experience taught him how important it is to ask a question during the interview process.
The best advice that he has for students is to not be afraid of being wrong. Not everything works as you plan out and that it is okay, it is all a part of the process. Some of the best advice Erik has received is “you’ll be dealing with difficult people and problems the rest of your life. The best you can do is get good at dealing with them.”
Marketing outside the lines makes Erik think of new and fun ways to expand your brand. One of the trends that Erik sees in marketing today is owned media vs. the traditional “earned” media that is becoming bigger in large and small companies. Another big trend is being able to create stories and editorial content that is on your companies’ terms and in-house, then being able to share that with the world.
“And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” – Michael Scott
Jeffrey Staats will be participating in this year's Regional Conference as one of our speakers. Jeffrey is the Director of Marketing at TalentLaunch. Jeffrey job is to head up all marketing activities and lead the in-house agency. Jeffrey received his B.A in Marketing and Economics from Baldwin Wallace University. Jeffrey continued his education and received his MBA for International Marketing from John Carroll University.
Jeffrey’s first job out of college was as a stockbroker. Jeffrey found that sales were not for him. The ability to truly motivate, influence and deal with difficult people are skills not learned in the classroom.
Marketing outside the lines to Jeffrey means thinking differently about marketing and messaging to the customer. There are many new trends in marketing which include new technology and the new advertising platforms. A business has to be able to manage the high rate of change within each category.
One of the best pieces of advice that he got came from a boss. His boss told him to ask questions, stay objective and be vocal when you need to lead.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Stephanie Beltinck will be giving students insight into the world of business through her experiences. Stephanie works at Water Works Salon and Spa Academy. Stephanie has 27 years experience as a master stylist and cosmetology instructor. In addition to having 15 years experience as a business owner in the cosmetology industry. At Stephanie's first job as an apprentice stylist in her hometown of Mt. Pleasant she watched seasoned veteran stylist observing their interaction with clients and gaining many insights into the cosmetology industry. In watching what veteran stylist did and said allowed Stephanie to learn through their struggles.
Stephanie feels students need to learn networking within the community, working to build partnerships with your customers, and being authentic, are principles that students should develop. A fellow entrepreneur once told Stephanie “don’t let someone else eat your lunch” during a time when building customer retention was very important.
When asked what marketing outside the lines means to you, Stephanie stated it means “creating personal relationships with your brand to potential customers through storytelling” and personalizing the customer experience, this includes engaging customers to give feedback about their concerns. Then taking that information and developing a solution. The biggest trend that she sees in the marketing world is consumer relatability or building consumer relationships.
“The difference in winning and losing is most often, not quitting”. – Walt Disney
Eric Hultgren is the Director of social media and content marketing for MLive Media Group. Eric received his undergraduate degree in communications from Hope College. He went on to get his masters from Grand Valley State University in Communications. As the Director of social media and content marketing, this is Eric’s first job within the marketing world. The skills he has learned look at things from the customer versus from the brand point of view. He has been able to learn more about consumer behavior and consumer attention.
Eric’s advice for students in college today is taking advantage of the free time that you currently have. Do something with your time this could include blogs, vlogs, starting a business will also serve to give you lifelong experiences. Eric's dad told him “never be the last person at a party” which is what Eric considers to be some of the best advice he has gotten.
According to Eric one of the biggest trends in the marketing world is content. He also believes this is one of the most misunderstood concepts in marketing as well. Marketing outside the lines has a lot of different meanings. Eric worries that when it comes to marketing outside the lines or trendy marketing speak as he calls it is not rooted in marketing science or that people are wasting their time and energy because someone said you have to be social trying to chase this next shiny thing in marketing.
“I like a man who grins when he fights” -Churchhill
Vice President of Communications: Catie Schmidt