American Marketing Association Ferris Alumni Dominic Hasbrouck is giving back to by starting the Dom Scholarship. Through the Dom Scholarship, new members will enter for a chance to have their dues reimbursed. New members will be asked to fill out a google form by February 3rd. Based on their answers a winner will be chosen by Dominic and notified at the February 6th general meeting. The winner will also have their picture posted on all of our social media pages and have a biography feature on out AMA Ferris blog. Please note that all those participating in the contest have to be 18. To learn more about this opportunity you can DM AMA Ferris or email us at firstname.lastname@example.org.
Below are questions that were submitted to Dominic.
What do you feel AMA taught you?
AMA helped to make me who I am. Before AMA, I was bored, lost, and alone at Ferris. After meeting the group, I gradually had people to hang out, I had places to go, and things to do. But that was only the beginning. The next year I became president, and that’s where the learning really started. I learned what it’s like to have eighty people depend on you, what it’s like to manage money, what it’s like to have goals, and what it’s like to lead. Thanks to AMA, I also flew on my first plane, visited Chicago for the first time, and overcame any remaining fears I had of public speaking.
How many years were you a member?
I was a member for only two years. I came to Ferris as a transfer student, already having an associate’s degree from West Shore Community College, so my junior year at Ferris I was a brand new AMA member. I was then elected president for my senior year. The transition was very quick and my time at Ferris was over all too fast, but I loved every minute of it!
Did you hold an E-board position?
I was the president for a year. My time as president was just as educational as my college degree, but I almost turned it down. When I was running for president, I was also in the application process to become a Resident Advisor at the university. I won the RA position and was offered a job at Cramer Hall. Simultaneously, I also won the presidency for AMA Ferris. I knew I could only do one or the other. I could enjoy free room and board for a year as an RA, or I could lead the premier business organization at Ferris and live broke. It was a hard decision. I eventually found myself sitting at my computer, typing a very long email. That email was to the Hall Director, respectfully declining my job offer.
My year kicked off as president of AMA, and nobody could have made me understand just how stressful it would be. Have you ever tried to work on college stuff during the summer? Yeah, it’s harder than it sounds! And that was only the beginning. From the moment I returned to Big Rapids, it was crunch time. Sunday night, before the start of classes, I was jammed up with my executive board for a five-hour meeting in the College of Business. Every single day afterwards, I was in meetings or working on AMA stuff. The stress was brutal and the hours were endless.
But it was worth it.
I was surrounded by a circle of some of the best people I have ever met. First of all, there was Dr. Laura Dix, our primary advisor. She was incredibly passionate about AMA and wanted us to be the best, but she also let us learn lessons the hard way. We were all scared to death of her, but we also loved her to death. Whenever she voiced her appreciation for our work, our day was made. She motivated us when we felt defeated, and she made us reach higher even when we thought we were winning. One of my favorite memories was seeing her win awards at both Ferris and at the AMA International Collegiate Conference for her work as our advisor. I cried each time. She truly deserved those awards!
And then there was my executive board. Tyler, Katelyn, Jacob, Trevor, Nikki, Shelby, Estelle, Diana, and Shaun were all there during my tenure as president. We spent much of our year in the College of Business, sometimes there ‘til 2:00 AM. We laughed together, we cried together, and worked hard together. I could not have worked with a better group of people! Everyone did their part to make the organization successful. We all wanted to be the best.
When we finally arrived in New Orleans for the International Collegiate Conference, we all wanted to win the award for being a Top 10 Chapter. Secretly, we thought we had it in the bag. Some of us thought we could get Top 5. The day came. The awards ceremony commenced. The chapters and their respective awards starting flashing in front of us. My eyes were locked to the screen. My palms were sweaty. Nothing else mattered except what was on that screen. All those long nights were going to finally mean something. The honorable mentions were handed out, then the screen transitioned to the Top 25 Chapters. And there it was. “Ferris State University” was written on the Top 25 awards slide. All words left my mouth. I thought it was a mistake. It had to be a mistake! A fellow executive board sat next to me. I looked over and saw the tears rolling down her face. I reached over and hugged her. Then, I felt the tears rolling down my own face. It was over. There was no 2nd chance. We didn’t win Top 10.
At first, I felt defeated. I quickly realized, though, that while the awards do matter, while the competition is important, there is nothing that could replace the amazing year I had. I got to work with the best team, I got to spend a year with the best membership, and we did our best work. We fell short of our goal, but we all made memories that will last us a lifetime. AMA Ferris is about learning and becoming a professional. That day, we all became professionals.
What degree did you graduate with?
I graduated with a bachelor’s degree in business administration with a minor in small business and entrepreneurship.
Where you are currently employed and what you do?
I work at SyncWave, LLC out of Scottville, MI. I am the general manager there. We are a small company, so I do a lot of things. I oversee our customer service, I manage our staff, I command our field operations, I help set our annual goals, and I regularly meet with the key stakeholders. AMA prepared me immensely for this job. I learned how to run meetings, I learned how to make plans, I learned how to lead people, all of which I do on a daily basis at my job.
Your reasons for wanting to give back?
I think AMA is an incredible opportunity for any business student at Ferris. Whether someone is looking to make new friends, looking to gain some experience, or simply trying to see if business or marketing is right for them. I do not want dues to be a barrier to someone’s decision. I believe enough in the organization that I want to help someone have a great experience. AMA is awesome! Every business student needs to join right now! It is not too late!
To learn about our fall semester, and what we were up to. Click on the link to download our newsletter.
November member of the month was Gwen Robbins. Gwen joined AMA to help boost her resume. Gwen is working on getting her degree in Marketing. In the future, Gwen hopes to be “very very rich.” Working out is Gwen’s number one hobby.
Noah Kent is the winner of the new member award for the month of November. Noah joined AMA because it is open to all majors and the possibility of making new friends while learning more about the real world of marketing. Noah is working on getting his degree in Business Administration. Noah hopes to work for a well-known company and work his way up the ranks to senior level management. In Noah’s free time he enjoys playing hockey, baseball, and video games. Noah also loves to hang out with friends.
Amber Anderson will be serving as the Director of Crimson Consulting. Amber is majoring in Marketing. After college Amber plans to work on the promotional side of marketing. The types of events that Amber would enjoy marketing is concerts and sporting events. As the director of Crimson, Consulting Amber is looking forward to gaining leadership skills and professional skills. The chance to meet new people is another element that Amber is looking forward to. When it comes to Crimson Consulting she is looking forward to growing the membership as well as growing the amount of membership participation with Crimson Consulting. Being there to help members grow with fun hands-on experience as they develop their real-world skills.
Amber decided to join AMA to become more involved in campus activities. Amber had a desire to be apart of an organization that dealt with marketing. In addition, Amber joined to meet new friends that have similar interest that she has. To quote her “I am so happy I joined”. During Ambers free time she enjoys being outside. Whether it is a baseball game, going to the beach, or hanging out poolside. Friends and family are also important to Amber and she enjoys spending time with them.
Greg Brunner is the member of the month for October. Greg joined because he wanted to meet new people within the College of Business and be apart of all of the activities that he had heard about AMA doing. Greg feels that he already has gotten a lot out of AMA with all the new connections, and friendships. Greg is pursuing his degree in both Human Resources Management and Business Administration. Once done with school Greg hopes to move to Grand Rapids and begin his career within the Human Resource field. As an active student on campus Greg is apart of several RSO’s and plans to continue to be. During his free time, Greg enjoys hanging out with friends and family. Outdoor activities include kayaking and hiking.
Jared Provost is the new member of the month for October. Jared is working on getting his degree in Business Administration. Once done with college Jared plans on working within the healthcare industry. Jared decided to join AMA for a few different reasons. AMA reputation on campus as a successful RSO and well organized drew him in. Jared also looked forward to the opportunities that are available to learn outside of the classroom. Jared officiates both basketball and football in his free time. Jared also enjoys lifting, hiking, and running. In addition to the high energy activities that he enjoys, Jared also plays guitar.
Margeaux Donavan will be serving as the Director for case. Margeaux is currently working towards her degree in Business Administration with a minor in International Business and French. After college Margeaux hopes to work abroad in Europe within a marketing firm.
As the Director of Case she is looking forward to meeting new members and making Case team feel like a family. Margeaux hopes to place within the top ten of the Case competition, as well as helping to teach others more about marketing strategy.
Margeaux joined AMA to become more involved at Ferris and to meet new people. During her free time, she enjoys reading and hanging out with her cat Neo. Spending time swimming and boating with her family at their cottage not to far from Ferris is one of her hobbies. Margeaux also makes her jewelry during her free time.
“My ambition is my weaponry” – Niykee Heaton
805 Campus Drive, Suite 120
Big Rapids, MI 49307
For Immediate Release
AMA Ferris Bi-Annual COB Bowling Tournament Results
327 S 3rd Ave, Big Rapids, MI – October 18, 2018 – The American Marketing Association RSO hosted their bi-annual COB Bowling Tournament on October 18, 2018. This event has become a tradition for AMA Ferris over the years. The tournament is an opportunity to have fun, relax and have a little competition.
The tournament is a fundraiser for the AMA Ferris organization. The goal of every tournament is to rent out all of the lanes with teams from the COB and other members of the university. The chapter was able to meet their goals for fundraising once again. This years tournament had a costume contest in addition to the bowling tournament.
The winners of the COB bowling tournament were Bowldogs. The Bowldog team members were Keaton Myers, Alex Mattson, Alana Wirgau, and Tom Tompkins. They came in with a score of 1002. The costume contest winners were “Hugh and the bunnies”. Hugh and the bunnies members were Christian Slater, Victoria Schmidt, Kara Antonini, Jill Nelson and Amber Anderson.
The American Marketing Association is committed to helping students grow personally and professionally during their time on campus. Visit their website at www.amaferris.org for more information.
Erik Lyman is the Communications Coordinator at Ella Sharp Museum. Erik attended Spring Arbor University where he received a degree in Advertising and Public Relations. Erik first job in marketing was great until he figured out that it was not a marketing job at all. That experience taught him how important it is to ask a question during the interview process.
The best advice that he has for students is to not be afraid of being wrong. Not everything works as you plan out and that it is okay, it is all a part of the process. Some of the best advice Erik has received is “you’ll be dealing with difficult people and problems the rest of your life. The best you can do is get good at dealing with them.”
Marketing outside the lines makes Erik think of new and fun ways to expand your brand. One of the trends that Erik sees in marketing today is owned media vs. the traditional “earned” media that is becoming bigger in large and small companies. Another big trend is being able to create stories and editorial content that is on your companies’ terms and in-house, then being able to share that with the world.
“And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” – Michael Scott
Jeffrey Staats will be participating in this year's Regional Conference as one of our speakers. Jeffrey is the Director of Marketing at TalentLaunch. Jeffrey job is to head up all marketing activities and lead the in-house agency. Jeffrey received his B.A in Marketing and Economics from Baldwin Wallace University. Jeffrey continued his education and received his MBA for International Marketing from John Carroll University.
Jeffrey’s first job out of college was as a stockbroker. Jeffrey found that sales were not for him. The ability to truly motivate, influence and deal with difficult people are skills not learned in the classroom.
Marketing outside the lines to Jeffrey means thinking differently about marketing and messaging to the customer. There are many new trends in marketing which include new technology and the new advertising platforms. A business has to be able to manage the high rate of change within each category.
One of the best pieces of advice that he got came from a boss. His boss told him to ask questions, stay objective and be vocal when you need to lead.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Stephanie Beltinck will be giving students insight into the world of business through her experiences. Stephanie works at Water Works Salon and Spa Academy. Stephanie has 27 years experience as a master stylist and cosmetology instructor. In addition to having 15 years experience as a business owner in the cosmetology industry. At Stephanie's first job as an apprentice stylist in her hometown of Mt. Pleasant she watched seasoned veteran stylist observing their interaction with clients and gaining many insights into the cosmetology industry. In watching what veteran stylist did and said allowed Stephanie to learn through their struggles.
Stephanie feels students need to learn networking within the community, working to build partnerships with your customers, and being authentic, are principles that students should develop. A fellow entrepreneur once told Stephanie “don’t let someone else eat your lunch” during a time when building customer retention was very important.
When asked what marketing outside the lines means to you, Stephanie stated it means “creating personal relationships with your brand to potential customers through storytelling” and personalizing the customer experience, this includes engaging customers to give feedback about their concerns. Then taking that information and developing a solution. The biggest trend that she sees in the marketing world is consumer relatability or building consumer relationships.
“The difference in winning and losing is most often, not quitting”. – Walt Disney
Vice President of Communications: Catie Schmidt