What brought you to AMA?
I was initially brought in by all the friendly faces. Admittedly, it was intimidating joining a professional RSO without knowing many people. Before AMA, I had never taken school too seriously, so I was unsure if it was going to work for me.
However, I quickly made friends with some of the e-board members who encouraged me to get more involved. An RSO is only as good as the students involved. The group of people I met were welcoming and fun while maintaining the sense of professionalism that AMA has always been known for. In a way, I looked up to a lot of those people even though they were the same age as me.
After getting more comfortable with the people and the organization, I began attending case meetings and participating more in events. The case competition ended up being a phenomenal experience for me, one that taught me a lot about myself and marketing. And the more I became involved, the more I realized why Ferris AMA was a nationally recognized chapter. The people who ran the organization really cared about AMA and its members. Their dedication was reflected in my involvement and in the awards we worked so hard to obtain.
At first, I came because I wanted to be a part of something bigger than myself. Then I realized that AMA is an excellent organization that can boost my professional life tremendously. I’m so incredibly proud to be a part of Ferris AMA.
How has AMA helped you professionally?
AMA has drastically increased my professionalism. The biggest aspect of my professional life that has been affected is my confidence and public speaking abilities. Before AMA, I was a nervous wreck when I needed to present in front of people. In fact, I actually failed my public speaking class freshman year because I was too nervous to go. Failing that class was a huge wake-up call for me. I knew then that I couldn’t live the life I planned on living by coasting through college.
It wasn’t until junior year, however, that I hit my stride and began to realize how important extracurricular activities were for finding a job. In today’s market, especially in marketing and advertising, you absolutely needs something that sets you apart from the crowd. And you need to market your personal brand cleverly.
Junior year, I finally joined AMA and I immediately regretted the fact that I didn’t join freshman year. Realizing how much I had missed out on already, I began to involve myself and make friends with AMA members as quickly as possible.
Now I speak in front of people nearly every day and I am more confident in my abilities than ever. In addition to my professional development, AMA has helped me develop personally as well. I’m so thankful for the positive impact AMA has had on my life.
What are you looking forward to this year?
I am looking forward to getting new members involved and watching them get excited about AMA the way I did last year. The fact that I can motivate and encourage somebody to take this opportunity and benefit their personal and professional lives is so gratifying to me.
As the Vice President of Professional Development, I am tasked with providing experiences that allow our members to grow and succeed both professionally and personally. To do this, I need to find creative ways to engage our members, both new and old.
The opportunity to affect our member’s professional and personal lives is very exciting for me. Besides this opportunity, I am looking forward to going back to New Orleans in the Spring. Last year in New Orleans was one of my favorite college experiences and I’m excited to see the awards we receive for all of our hard work.
Plans for the future:
After school, I really hope to join the blossoming craft beer industry. Being a Grand Rapids native, I’ve always felt an attachment to the cultural influences of craft beer. Whether I work in Grand Rapids or San Francisco, I’d love to be involved in an industry that brings people together, creates happiness and cultivates culture for millions.
While part of me wants to dive into a career, another part of me wants desperately to travel and learn more about myself and the world before I begin working. Living in Michigan for my entire life, I feel that I need to go see what the world has to offer. Hopefully, I can combine both of these goals by taking a job that allows me to travel for work.
A specific position that is very alluring is ‘Event & Sponsorship Coordinator’ for a brewery. I job shadowed somebody with this job title last Spring and I was enchanted with the possibility of travel that accompanied the job description. For me, the ability to work in the craft beer industry and travel the country (and hopefully the globe) would be the perfect job.
Vice President of Communications: Catie Schmidt