For our Regional Conference we had five amazing speakers come and teach our students new things. Following this post, you will get to meet our five speakers and learn about them.
Our first speaker was John Utter, he is the Senior Vice President at Constellation Brands in the Beer Division. He is responsible for the revenue and profit in the 15 State Central Area. He has worked in the beer industry for over 20 years with multiple companies including Beck’s Brewery, Barton Beers, Crown Imports, and Constellation Brands.
Our second speaker was Pete Brand has a passion for digital marketing and for teaching others how digital marketing can help them to start, run, and grow a successful business. His thought leadership on Inbound Marketing has helped many companies not only create and execute strategic marketing plans but also set goals and achieve marketing success (with a significant return on investment). With nearly 20 years of experience, Pete is an expert in the areas of; content strategy, SEO, blogging, social media, and Inbound Marketing methodology.
Our third speaker was Steve VanWagoner. He is the Director of Marketing & Media Relations for the West Michigan Whitecaps. Prior to the Whitecaps, Steve spent 12 years with Celebration! Cinema as Vice President of Marketing & Public Relations. He began his career with Meijer stores where for 23 years he was a leader in Operations, Human Resources, Marketing, and Consumer Affairs. He spoke about defining your mission: what your audience should know about you.
Our fourth speaker was Kate Lieto. She is the Director of Marketing at Experience Grand Rapids, the Destination Marketing Organization for Kent County, MI. Nicknamed the “Collaboration Queen,” she leads the organization’s collaborative efforts, as well as brand promotions and partnerships. Kate will be presented on how Grand Rapids came to be Beer City USA and Experience Grand Rapids marketing role in that process.''
Our final speaker was Kara Kosloski. She has been employed at Ferris since 2015, Kosloski is the Marketing Specialist for Auxiliary Enterprises under Administration & Finance and is a College of Business alumni. She serves all auxiliary departments by leading marketing efforts such as development of marketing plans, recruitment and retention, promoting services, and management of websites and social media and serves as the Shuttles Coordinator. Kara strives to collaborate with other campus departments to streamline efforts and provide an amazing experience for our students.
Our October member of the month is Danielle Maynard.
Danni is a Business Administration major, minoring in Marketing and Sales and will be graduating in May of 2020. Her favorite part about being in AMA is that before becoming a member, she would walk the halls in the College of Business and didn't really know anyone. However, after joining AMA, she now feels like she's gotten to know many people and has met numerous friends!
Professor Barb Barney McNamara is the reason Danni decided to get involved with the Ferris AMA and she's loved it ever since. She hopes to gain opportunities to build her resume and network while being a part of the American Marketing Association.
One fun fact about Danni is that she bought her parents a puppy for Christmas last year!
As the 2019-2020 school year rolls in, we're rolling out with a new Executive Board. Let's meet the team!
Our President, Emily Charles, is from Eaton Rapids, MI. With her Marketing degree she hopes to find a job she's passionate about and take advantage of every opportunity to grow into a better individual and professional.
Our Vice President, Jared Prevost, is from Marquette, MI. He's studying Business Administration and hopes to find a job that he's passionate about that allows him time for the things he loves.
Our Vice President of Fundraising is Noah Kent and is from Alpena, MI. He also is studying Business Administration with a certificate in Marketing. He hopes to use his degree to be able to do management and marketing wherever he goes!
Our Vice President of Professional Development is Holly Engel.
Our Vice President of Membership is Gwendolyn Robbins and she's from Kalamazoo, MI. Her major is marketing and wants to use her degree to be a creative director at an agency.
Our Vice President of Finance is Stacy Veldheer and is from Wyoming, MI. Her major is digital marketing and wants to work in marketing research.
Our Vice President of Social Affairs is Lucas Ferriell and he's from Caledonia, MI. His major is Marketing with a minor in Graphic Design. He hopes to use his degree to have a job that he doesn’t feel like work. He also wants to work with TV and social media advertisements.
Our Vice President of Community Service is Maddy Tollstam whose from Bath, MI. She's double majoring in Digital Marketing and Hospitality Management. Her career goals are to move out west, somewhere like Cali or Colorado, and she wants to work for a Conventions and Visitors Bureau!
Our Vice President of Communications is Catie Schmidt and is from Oxford, MI. Her major is Public Relations with a minor in Event Management. Her career goals are to work in corporate retail to do PR and product launches.
Jamie Castillo is the member of the month for March. He joined AMA because of his roommate who is heavily involved in AMA. Jamie hopes to learn how to be more professional. In addition to being more prepared for the workplace after college. He is majoring in actuarial science. After college he hopes to land a good job and see where it takes him. Jamie’s hobbies include playing hockey and going fishing.
Holly Engel is February’s member of the month. Holly is working on her major in Health Care Marketing. In the future, Holly hopes to be a pharmaceutical or medical device sales representative.
Holly joined AMA to make friends within the business building. Holly is hoping that by being a member of AMA it will help to improve her resume.
During Holly’s free time she enjoys riding her horse and making furniture.
This year's Dom Scholarship winner is Noah Kent. Noah says winning the Dom Scholarship feels great. He is honored to be recognized for his efforts as a new member of AMA. Winning the scholarship also encourages him to be more involved.
Noah joined AMA because all majors are accepted and that there is flexibility in involvement. Noah also wanted to find a way to make friends with those in the business program since he transferred in. Noah is hoping that by being involved in AMA he will be more exposed to marketing and business experiences that he cannot get in the classroom.
Noah is currently a Business Administration major. In the future, Noah hopes to work for a well-known company. He is open to working in either management or marketing. Even likes the idea of both if there is such an opportunity out there.
In Noah’s personal time he enjoys playing sports. Those include hockey and baseball. Spending times with friends is another way Noah likes to pass time.
You can purchase tickets for our Annual Gala here:
American Marketing Association Ferris Alumni Dominic Hasbrouck is giving back to by starting the Dom Scholarship. Through the Dom Scholarship, new members will enter for a chance to have their dues reimbursed. New members will be asked to fill out a google form by February 3rd. Based on their answers a winner will be chosen by Dominic and notified at the February 6th general meeting. The winner will also have their picture posted on all of our social media pages and have a biography feature on out AMA Ferris blog. Please note that all those participating in the contest have to be 18. To learn more about this opportunity you can DM AMA Ferris or email us at firstname.lastname@example.org.
Below are questions that were submitted to Dominic.
What do you feel AMA taught you?
AMA helped to make me who I am. Before AMA, I was bored, lost, and alone at Ferris. After meeting the group, I gradually had people to hang out, I had places to go, and things to do. But that was only the beginning. The next year I became president, and that’s where the learning really started. I learned what it’s like to have eighty people depend on you, what it’s like to manage money, what it’s like to have goals, and what it’s like to lead. Thanks to AMA, I also flew on my first plane, visited Chicago for the first time, and overcame any remaining fears I had of public speaking.
How many years were you a member?
I was a member for only two years. I came to Ferris as a transfer student, already having an associate’s degree from West Shore Community College, so my junior year at Ferris I was a brand new AMA member. I was then elected president for my senior year. The transition was very quick and my time at Ferris was over all too fast, but I loved every minute of it!
Did you hold an E-board position?
I was the president for a year. My time as president was just as educational as my college degree, but I almost turned it down. When I was running for president, I was also in the application process to become a Resident Advisor at the university. I won the RA position and was offered a job at Cramer Hall. Simultaneously, I also won the presidency for AMA Ferris. I knew I could only do one or the other. I could enjoy free room and board for a year as an RA, or I could lead the premier business organization at Ferris and live broke. It was a hard decision. I eventually found myself sitting at my computer, typing a very long email. That email was to the Hall Director, respectfully declining my job offer.
My year kicked off as president of AMA, and nobody could have made me understand just how stressful it would be. Have you ever tried to work on college stuff during the summer? Yeah, it’s harder than it sounds! And that was only the beginning. From the moment I returned to Big Rapids, it was crunch time. Sunday night, before the start of classes, I was jammed up with my executive board for a five-hour meeting in the College of Business. Every single day afterwards, I was in meetings or working on AMA stuff. The stress was brutal and the hours were endless.
But it was worth it.
I was surrounded by a circle of some of the best people I have ever met. First of all, there was Dr. Laura Dix, our primary advisor. She was incredibly passionate about AMA and wanted us to be the best, but she also let us learn lessons the hard way. We were all scared to death of her, but we also loved her to death. Whenever she voiced her appreciation for our work, our day was made. She motivated us when we felt defeated, and she made us reach higher even when we thought we were winning. One of my favorite memories was seeing her win awards at both Ferris and at the AMA International Collegiate Conference for her work as our advisor. I cried each time. She truly deserved those awards!
And then there was my executive board. Tyler, Katelyn, Jacob, Trevor, Nikki, Shelby, Estelle, Diana, and Shaun were all there during my tenure as president. We spent much of our year in the College of Business, sometimes there ‘til 2:00 AM. We laughed together, we cried together, and worked hard together. I could not have worked with a better group of people! Everyone did their part to make the organization successful. We all wanted to be the best.
When we finally arrived in New Orleans for the International Collegiate Conference, we all wanted to win the award for being a Top 10 Chapter. Secretly, we thought we had it in the bag. Some of us thought we could get Top 5. The day came. The awards ceremony commenced. The chapters and their respective awards starting flashing in front of us. My eyes were locked to the screen. My palms were sweaty. Nothing else mattered except what was on that screen. All those long nights were going to finally mean something. The honorable mentions were handed out, then the screen transitioned to the Top 25 Chapters. And there it was. “Ferris State University” was written on the Top 25 awards slide. All words left my mouth. I thought it was a mistake. It had to be a mistake! A fellow executive board sat next to me. I looked over and saw the tears rolling down her face. I reached over and hugged her. Then, I felt the tears rolling down my own face. It was over. There was no 2nd chance. We didn’t win Top 10.
At first, I felt defeated. I quickly realized, though, that while the awards do matter, while the competition is important, there is nothing that could replace the amazing year I had. I got to work with the best team, I got to spend a year with the best membership, and we did our best work. We fell short of our goal, but we all made memories that will last us a lifetime. AMA Ferris is about learning and becoming a professional. That day, we all became professionals.
What degree did you graduate with?
I graduated with a bachelor’s degree in business administration with a minor in small business and entrepreneurship.
Where you are currently employed and what you do?
I work at SyncWave, LLC out of Scottville, MI. I am the general manager there. We are a small company, so I do a lot of things. I oversee our customer service, I manage our staff, I command our field operations, I help set our annual goals, and I regularly meet with the key stakeholders. AMA prepared me immensely for this job. I learned how to run meetings, I learned how to make plans, I learned how to lead people, all of which I do on a daily basis at my job.
Your reasons for wanting to give back?
I think AMA is an incredible opportunity for any business student at Ferris. Whether someone is looking to make new friends, looking to gain some experience, or simply trying to see if business or marketing is right for them. I do not want dues to be a barrier to someone’s decision. I believe enough in the organization that I want to help someone have a great experience. AMA is awesome! Every business student needs to join right now! It is not too late!
To learn about our fall semester, and what we were up to. Click on the link to download our newsletter.
November member of the month was Gwen Robbins. Gwen joined AMA to help boost her resume. Gwen is working on getting her degree in Marketing. In the future, Gwen hopes to be “very very rich.” Working out is Gwen’s number one hobby.
Noah Kent is the winner of the new member award for the month of November. Noah joined AMA because it is open to all majors and the possibility of making new friends while learning more about the real world of marketing. Noah is working on getting his degree in Business Administration. Noah hopes to work for a well-known company and work his way up the ranks to senior level management. In Noah’s free time he enjoys playing hockey, baseball, and video games. Noah also loves to hang out with friends.
Vice President of Communications: Catie Schmidt