Eric Hultgren is the Director of social media and content marketing for MLive Media Group. Eric received his undergraduate degree in communications from Hope College. He went on to get his masters from Grand Valley State University in Communications. As the Director of social media and content marketing, this is Eric’s first job within the marketing world. The skills he has learned look at things from the customer versus from the brand point of view. He has been able to learn more about consumer behavior and consumer attention.
Eric’s advice for students in college today is taking advantage of the free time that you currently have. Do something with your time this could include blogs, vlogs, starting a business will also serve to give you lifelong experiences. Eric's dad told him “never be the last person at a party” which is what Eric considers to be some of the best advice he has gotten.
According to Eric one of the biggest trends in the marketing world is content. He also believes this is one of the most misunderstood concepts in marketing as well. Marketing outside the lines has a lot of different meanings. Eric worries that when it comes to marketing outside the lines or trendy marketing speak as he calls it is not rooted in marketing science or that people are wasting their time and energy because someone said you have to be social trying to chase this next shiny thing in marketing.
“I like a man who grins when he fights” -Churchhill
Marketing Week is October 1st through the 5th. We have several workshops and fun activities throughout the week. Marketing Week is a great opportunity to celebrate the world of marketing. All Ferris Students are welcome to come out and join AMA Ferris at any of the events.
Workshop to Prepare for Regional Conference; October 1, at 6:00 pm in BUS 203
Barbara McNamara will be teaching us how to prepare for Regional Conference. Get the tools to complete successfully.
Faculty Appreciation Day: October 2, at 11:00 am in BUS 203
During our general meeting, our marketing faculty will be joining us to inform us on their upcoming classes.
Digital Marketing Virtual Conference: October 2, at 10 am - 2:15 pm in BUS 219 and October 3, at 10 am - 2:15 pm in BUS 218
Come join us for Marketing Week' s virtual event, you'll be able to attend two days of inspiring and educational speakers from top minds in the digital marketing industry.
Lunch and Learn: October 3, at 11 am - 12 pm in BUS 219
MindScape a digital marketing service will be providing a workshop will be covering Inbound Marketing Basics.
Open Skate Social: October 4, at 9 - 10 pm in Ewigleben Sports Complex
Join us for a night on the ice! Total cost is $6.
Kayleen Flanery will be serving as the Vice President of Communication. She is majoring in Marketing with a degree of contention in advertising. Once she has accomplished getting her degree, she plans on working in the advertising industry. Kayleen loves the idea of the creative opportunities that a career in advertising provides. Her long-term goal is to own her own marketing firm. In addition to advertising, she wants to be able to use her degree in marketing for important causes. Kayleen hopes to be able to lead her skills to important cases to be a part of the force of change. As an e-board member, she is hoping to be there for her fellow e-board members to help them grow personally and professionally. She also hopes to excel as the V.P. of Communications, given the level of responsibility that comes with it. Kayleen is also looking forward to helping this year's AMA reach their goals of becoming a top five organization at the national level, continue their strike of top 4 RSO at Ferris, and increasing their social media presence. Kayleen decided to become a part of AMA to expand on her knowledge, skills, and networking opportunities to help differentiate herself in the marketing industry. She also joined to meet new people, since she is new to Ferris, and was looking for an opportunity to be social and get involved.
Kayleen enjoys spending time with her dog Kahne. Family is very important to her, so spending time with them is one of her priorities in life. She also finds time to volunteer with Gift of Life. Many of Kayleen’s hobbies include spending time outdoors. Living on a lake allows her to kayak, go fishing, go boating, and just float in the water. Camping is another one of the activities that she enjoys. Hammock camping is a new form of camping that she has recently started trying. Other outdoor adventures that she enjoys are hunting, four wheeling, hiking, and biking. From an early age, she developed a passion for cooking that is still very much a part of her life. This summer, Kayleen is going to be continuing her studies at Ferris with two classes. She will also be spending time with family and taking advantage of the opportunity to recharge for fall. She hopes to go on a few camping trips with her brother.
“Well behaved women rarely make history” – Eleanor Roosevelt
“Do what you feel in your heart to be right for you’ll be criticized anyways” -Eleanor Roosevelt
Luke McAllister is serving as the new V.P. of Social. Luke is pursuing a degree in Business Administration as a major and a Leadership and project management as a minor. After graduation, he plans to have a career as a project manager. As a member on e-board, Luke hopes to be able to meet new people and enjoy the time spent with friends by becoming more involved. Additionally, Luke is looking forward to gaining experience and increasing his leadership skills. During this year as the V.P. of Social he plans to bring in new members and provide members with valuable skills for the workplace. Luke hopes that the events he plans will provide an opportunity to forget their stress, relax, and have a good time. Luke decided to join the AMA to gain new friendships and develop his resume.
During Luke’s free time, sports provides an outlet, whether he is watching them or playing them. When it comes to music, J. Cole is his go to artist. Luke also enjoys fashion with a focus on shoes. He also enjoys spending time with friends. Luke relaxes by binge watching television shows, like The Office. This summer, Luke plans to work at an internship and catch up with his old friends.
“If you cannot do great things, do small things in a great way.” – Napoleon Hill
Veronica Cousino is the Vice President of AMA Ferris. She is currently working toward a degree in Marketing. After graduation, she plans to pursue a career in marketing. Veronica is most looking forward to the idea of being able to work in an industry that allows her to create. She aspires to work with both traditional marketing channels and untraditional platforms, such as social media. Veronica is looking forward to both the regional conference and the international collegiate conference that is held in New Orleans. As Vice President, Veronica looks forward to accomplishing the goals of the chapter. Some of those goals include being a top five national chapter, a top RSO at Ferris, increasing membership, and expanding the AMA Ferris reach. Veronica is also hoping to get to know everyone. Her original reasons for joining AMA was to build her resume. She quickly found out that being in AMA had so much more to offer.
Veronica enjoys spending time with friends and family. She especially enjoys any activities that are near any form of water. If there are lakes, rivers, or pools around, she is in. Watching Netflix is another way that she likes to relax. Some of her favorite shows include, Santa Clara Diet and Mindhunter. Her big summer plan is celebrating her birthday with family and friends in July.
“Have a great day, unless you have other plans” -Anonymous
Victoria (Tori) Schmidt will be the Vice President of Professional Development. Tori is working on achieving her degree in Business Management with a concentration in Operation and Supply Management. Currently, she is leaning towards becoming a lead operator. When it comes to her performance on the job, she hopes to ensure successful production to make sure the company can reach their goals. In the long run, Tori would like to own her own business.
This coming year, Tori is looking forward to creating relationships. By being able to work as the V.P. of Professional Development, she is looking forward to the responsibility and enjoying such a rewarding position. In her position, Tori hopes to ensure events are successful for all AMA members. In addition to the planning of events, she hopes to get AMA members more involved. She joined AMA to be involved with more on campus and to expand her knowledge. By being a member, she has experienced the benefits of creating new friendships and expanding her skills professionally. To sum it up in her own words “it has been one of the best decisions I have made at Ferris”.
The best way to describe Tori is adventurous. Whether she is going to concerts, trying new restaurants, or hanging out with family, Tori is an individual that enjoys trying new things. Quality time with family, friends, and her cat named Kitty also provide her with fun memories. It will be an adventure packed summer for her. Tori will spend the first month in Shanghai, China studying abroad. This adventure will allow her to experience a new cultural full of interesting food, tours, and bargaining while shopping. It also allowed her to gain new friendships. Upon her return, Tori has planned a trip to Colorado to hang out with her boyfriend where they will spend the time hiking and having adventures in new places. Tori will return to Michigan to work at one of Michigan’s big summer events, the Electric Forest. It will be her third year getting to attend. In addition to all of this, she plans to make it to California to travel with a friend. Finally, she plans to round out her summer with the Breakaway Festival in Grand Rapids. Between all of her adventures, Tori still plans of working at the Gypsy Nickel and will be busy planning AMA events.
“The greatest risk is to risk nothing at all” -Leo Buscaglia
Kara Antonini is the Vice President of Membership. She will be pursuing her degree in Sports Marketing. After earning her degree, she hopes to work in the marketing and advertising field. While serving on e-board, Kara hopes to meet new people and help to grow the chapter. One of the goals of her position is to make sure that all members feel included and welcomed to the AMA family. Kara’s desire to grow professionally is what lead her to AMA.
When it comes to having fun, Kara enjoys watching sports and snowboarding. Going to a concert is another activity that she enjoys. To relax, Kara enjoys reading. This summer, she will spend time both at her cottage and go up north. As a new aunt, she will be enjoying that new title.
“I like people who enjoy life, “cause I do the same” - Lil Wayne
The new Vice President of Fundraising is Emily Charles. Emily is working toward a degree in Marketing. Although, at this time, she still is undecided about exactly what she will do with her degree, she looks forward to all the possibilities that are out there. When it comes to next year, there are a few things that she is looking forward to such as the new friendships she will develop, the opportunity to learn new skills, and personal and professional growth through her position. As the V.P. of Fundraising for AMA Ferris, Emily hopes to maintain its current status and work toward meeting new goals to grow the organization. Being a part of the planning process will allow for Emily to help others find out about AMA and join, which will allow them to be able to be a part of this journey to success. Emily joined AMA to learn more about business and marketing in hopes that it will help her figure out what will be the right path for her. During this journey, she has developed a lot of great friendships and connection. By being in AMA, Emily hopes that it will prepare her for her career outside of college, when the time comes.
During her free time, Emily enjoys pursuing her artistic side by painting and drawing. Additionally, Emily enjoys listening to music and watching movies, and reading. When Emily is not working this summer, she will be catching up with old friends and hanging out at the cottage where she hopes to get a tan.
“Whatever you do, make sure it makes you happy.” -Unknown
Christian Slater is the new Vice President of Finance. He is working toward his degree in Business Management with a minor in Risk Management and Insurance. After earning his degree, Christian hopes to become an underwriting manager at a large insurance company. A company such as Quicken loans would be his ideal company. In addition to that, he aspires to open his own gym someday. As a member of this year’s e-board, he is looking forward to being there to support all members by being an approachable leader. Christian plans to expand his involvement with AMA and continue to connect with as many members as he can. Nola is another one of the events that he is looking forward to. One of his goals is to develop a more simplified way to manage the financial portfolio for AMA Ferris. He would also like to ensure that AMA Ferris reaches its highest potential by increasing membership, being a top five chapter, and receiving another top RSO honor here at Ferris. Christian stated that he decided to become a member of AMA to “ be a part of something bigger than myself”. Throughout his life, Christian has gone with the idea of just doing the minimal amount demanded from him. However, with a new outlook on life, his motto has shifted to just go for it, get out of your comfort zone, and be better. He wants to be able to leave an impact on members.
When it come’s to Christian free time he enjoys spending time with his dog. He loves the outdoors and playing sports. Wrestling and working out are also activities that he enjoys. When it comes to music anything but country music can be found on his playlist. His newest hobby that he has started is mastering his mixology skills. Over the summer he will be continuing to work at Ruby Tuesday right here in Big Rapids. He also plays on finding a little time for travel as well. Places he is planning to go to over the summer are Traverse City, Frankenmuth, Cedar Point, and possibly a trip down to Tennessee.
“He who says he can and he who says he can’t are both usually right” and the Rocky quote. His favorite would have to be’ “The more you sweat in peace, the less you bleed in war.” This has impacted his life and his wrestling significantly.
Vice President of Communications: Kayleen Flanery